Building on
what works.
A focused continuation through the end of 2026, designed around what we learned together during the pilot. More activation, a clear global layer, and a single investment that aligns with your current planning cycle.
The platform works. Activation is what moves the needle.
The pilot confirmed that women's health is a relevant and welcomed topic within FrieslandCampina. What also became clear: access alone is not enough. Sustained activation, embedded in existing channels and networks, is what drives real adoption.
Adoption needs a push.
Platform uptake during the pilot was modest without consistent communication. In the extension we shift the balance toward activation.
EmpowerHER is a ready-made channel.
The international network of ~20 women offers a natural entry point for global rollout without building new infrastructure.
Shared accountability.
FemmeUp takes on more responsibility for driving engagement. The platform rate goes down, activation frequency goes up.
One global theme, two languages.
NL and international employees get the same quality of content, tailored per language and cultural context. No duplicate investment per region.
One proposition, two layers.
NL forms the core with platform access, consultations, and activation. The global layer adds a leaner package to keep EmpowerHER fueled, in English, without duplicating the full NL program for every region.
- ✓ Platform license, all NL employees (Apr, Dec)
- ✓ Individual 1:1 consultations included
- ✓ Wellbeing Academy: 5 new NL articles
- ✓ Women's Health Newsletter, 5 editions (NL)
- ✓ 2 live webinars in Dutch
- ✓ Activation support via internal channels
- ✓ Platform access for international employees
- ✓ ENG content library (articles, tools, programs)
- ✓ 2 global webinars in English (live + recording)
- ✓ Global Women's Health Newsletter, 3 editions (ENG)
- ✓ EmpowerHER network activation playbook
- ✓ Shared success metrics across regions
One clean number.
A single fixed fee for the full extension period, with both layers included. Aligned with the 9-month runway to end of 2026 and below a straight extrapolation of the pilot.
Includes everything in Layer A and Layer B. Invoiced in two installments (start of engagement and September 2026), unless preferred otherwise.
From April to December.
A rhythm that starts immediately and spreads activation across the year, with the busiest moments set well before summer and a second peak in autumn around the international campaign weeks.
Ready to sign off?
Happy to walk through the proposal on a short call, or if everything is clear, a simple reply with approval is enough to get the PO started.
